Are the Jonas Brothers getting too old for the entertainment industry? Research at the Disney Channel, uncovered by The Daily Beast, says that Nick, Joe, and Kevin are taking a hit in album sales and ratings for their Disney show, “JONAS.”
Billboard editor Ann Donahue says: “I think it’s something of a changing of the guard in terms of a teen pop crush, Justin Bieber is definitely the next new thing and is overshadowing the Jonas Brothers.”
The Disney research says that 8 and 9 year old girls still love the Jonas Brothers, but 9 and 10 year old girls are embarrassed to talk about them.
While Bieber might have Usher (and Twitter) behind him, the JoBros have the Disney marketing machine on their side. When the newly revamped version of their show – now called “JONAS LA” hits screens on June 20, Disney execs hope that the Jonas Brothers will become cool again.
Hmm. Don’t hold your breath, Mickey Mouse. “The Jonas Brothers aren’t ‘in’ as much anymore,” one young girl told Disney.
Another said, “I became less of a fan when ‘Twilight’ came out, and now I’m more into Taylor Lautner.”