Campus Progress, an American group of college activists have produced a campaign video encouraging people to think how their decision to vote (or not) will impact Bieber’s future.
The video tells people that if voters “won’t do it for you, ask them to do it for Bieber.”
The video has already attracted a lot of attention and criticism, with the likes of the Washington Post calling it the “worst political ad ever”.
The makers of the ad have defended their use of Bieber in their campaign, stressing “what’s so objectionable about encouraging each other to vote?”
Is this an appropriate use of Bieber? What would Justin say?