Justin Bieber will appear in Best Buy’s first Super Bowl ad as the electronics giant seeks younger customers.
Best Buy today will announce plans to feature Justin Bieber — along with elder rocker Ozzy Osbourne— in the first Super Bowl 30 seconds commercial.
Best Buy’s marketing Chief says: “Justin Bieber is the biggest star out there, but that’s not why he’s in the spot. He symbolically represents something important to the brand message.”
How much will Justin Bieber get paid for 30 seconds ad?
According to the president of Celebrity Endorsement Network, Noreen Laffey estimates that Justin Bieber will be paid at least $1 million. “Justin Bieber is hotter than hot. Clearly, the ad will get attention.” She added.
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