Justin Bieber just launched his fragrance “Someday” for women at Macy’s last week, and the fruity scent is predicted to make big dollars for the department store.
“This is going to be the biggest launch we’ve ever had,” Muriel Gonzalez, Macy’s vice-president told Women’s Wear Daily.
Women’s Wear Daily also noted that Bieber’s record to break would be the one belonging to Beyoncé, who launched her “Heat” fragrance, also at Macy’s Herald Square, in February 2010. The scent reportedly sold $3 million at Macy’s in the first month of it’s release.
The Hollywood Reporter noted that “Someday” could earn up to $30 million in sales.
Are you part of the Someday hype?