SOMEDAY and Wonderstruck to be Honored with Elizabeth Taylor Fragrance Celebrity Award
Justin Bieber and Taylor Swift will be honored with the Elizabeth Taylor Fragrance Celebrity Award from the Fragrance Foundation. The two stars revitalized the celebrity fragrance business, up 57 percent in sales in 2011, reports CBSnews.com
Taylor Swift’s Wonderstruck has also received a nod for Best Packaging.
Justin Bieber’s women’s perfume SOMEDAY is one of the top sellers in department and specialty stores, and White Diamonds, the scent launched 20 years ago by the late Elizabeth Taylor, tops in big box stores.
Bieber even briefly bumped perennial favorite fragrances CHANEL NO.5 and COCO MADEMOISELLE out of the top sales spots last year. But Bieber’s SOMEDAY has some celebrity competition. One of the big new launches this spring is Madonna’s TRUTH OR DARE, and Rihanna’s REB’L FLEUR has been a strong performer.
The Elizabeth Taylor Fragrance Celebrity Award prize-giving event will be held in New York on May 21, 2012 and will be hosted by “Glee” star Jane Lynch.