Justin Bieber and his manager Scooter Braun at Pencil of Promise GALA
Universal Music Group (UMG) has announced a broad-reaching agreement with artist manager Scooter Braun and his Schoolboy Records. Scooter is currently involved with three acts whose singles have been in the Top Ten of Billboard’s Hot 100 for the past five weeks: Bieber’s “Boyfriend”, “Call Me Maybe” by Carly Rae Jepsen and “Glad You Came” by The Wanted.
As part of the agreement, UMG will invest in and distribute Schoolboy Records worldwide, and Scooter will serve as a Creative Consultant to UMG Chairman/CEO Lucian Grainge.
Scooter tells LATimes:
“As a young man, you always look for more than just a business venture, but mentors.
“Lucian [UMG Chairmain] has offered me both the opportunity to work with an amazing company with amazing resources, but even more so, the opportunity to draw from his vast amount of knowledge, having been in the business as long as he has.
“Lucian doesn’t just look at the business as a music business, but as a worldwide multimedia business. He’s allowed me to be as creative as I want with my artists so that we can build for the future to come.”
Scooter began his career as a party promoter and leveraged his success into a marketing position at So So Def Records, working for Jermaine Dupri while still a sophomore at Emory University in Atlanta. He first discovered Asher Roth on MySpace, and at 25, he discovered then-13-year-old Justin Bieber and launched him into megastar.