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Justin Bieber & Katy Perry’s Misleading ‘Proactiv’ Ad Banned in UK

The Proactiv ads featuring Justin Bieber and Katy Perry have been banned for being misleading in the UK, reports The Guardian. Watch Justin’s proactiv commercial.

Apparently the product used in the US is different from that in the UK, which raised questions about whether or not this was false advertising.

Read a statement from the Advertising Standards Authority (ASA):

“We considered the overall impression of the ads was that the celebrities were continued and regular users of Proactiv and noted the same endorsement claims were included on the U.S. Proactiv website.

“We noted the signed statements, which related to only five of the seven testimonials, said the celebrities had each used the UK formulation of the product for a period of only several weeks, between one and three years before the ads appeared.

“We noted the ads were targeted at a UK audience and that the UK Proactiv products had a different active ingredient to the U.S. version. In that context, we therefore considered the claims of continued use had not been substantiated. We concluded that the ads were misleading. The ads must not appear again in their current form.”


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  • Jsha bieber

    What??

  • loveme loveme

    OK, NOW I’M THE FIRST, AND I’M NOT GOING TO SAY IT LIKE THE OTHER PEOPLE HWO USE TO BE FIRST! :)

    • JaylaBieber

      You’re not first and if you were, you did say it like other people.

      • Ash

        - Haha IKR Jayla, like for real that sh*t get lame when people keep saying ‘1st’ and everything.

  • JaylaBieber

    I wouldn’t call that misleading. Of course the US version and UK version would be different.

  • Marlene

    Aww justin’s pic lookz soo cute haha

  • khloe99

    I really don’t know what to say or comment write now. Well I guess I could try Soooooo Oh my gosh I can’t believe it !!!!

  • BieberGal

    The stuff usually never works. At least it didn’t for me. And I’m from here in the Usa. It all depends on your skin I guess.

  • Jess B

    uh i love justin on that commercial, but proactiv never worked on me, or anyone i know really.

  • Alisha

    I don’t know, if it works or not, cuz i have never try it, yet. But i think, its depends on ur skin. I luv justin, in this commercial and katy looks beautiful.

  • @JarielizBieber

    ANWW I LOVED JB COMMERCIAL !! LOL BUT PSS SMH !! PROATIC DIDNT WORK FOR ME LMAO

  • iambieberpokemongirl1326

    he look cute in this pic

  • Katha

    I think that’s good! I live in Germany and here it is the same. I bought proactiv here and then I found out that proactiv here is different from the one in the US because some ingredients are only allowed if the doctor gives it to you. So it’s a completly different product and the proactiv in Germany does not work that good. But proactiv acts as if it was the same.

  • ALEKSANDER

    THE PERFIDIOUS ALBION ; SUCH AS SAID EMPEROR NAPOLEON I .
    I agree with him absolutely .

  • bilqees lynch

    Wat the hell justins f***ing cute but katy perrys the best looking.She’s freaking sexy just look at her