To celebrate this 2 year partnership, adidas NEO and Justin have launched a competition to find his exclusively customised adidas NEO gold trainers online in the ‘Find My Golden Shoes’ challenge. Fans can win the chance to meet Justin in Miami as well as loads of other daily NEO goodies.
The golden trainers are currently being worn by Justin throughout his worldwide ‘BELIEVE’ tour.
Here’s how it works:
Each week for 5 weeks there will be a picture of Justin’s gold shoes hidden online with a special code. Every day Adidas NEO will give clues on the Facebook on where you can find them. Once you find the code, go back to the Facebook and enter the code. Adidas Neo will announce 2 lucky winners every week. Here’s the link to the game: http://a.did.as/UVHJhR
You can also see footage of Justin Bieber announcing his partnership with adidas NEO below: