Justin Bieber is currently a king of Twitter, and has more than 37 million followers. BUT According to Socialbakers, almost 16.7 million of those followers are fake or empty accounts and another 2.6 million accounts are inactive. Justin’s 17.8 million “good” followers still make him the second-most popular Twitter user behind Lady Gaga who has 19 million real followers.
According to Socialbakers, a company that specializes in social media analytics, “fake” followers are defined by the following criteria:
1. The account is following less than 50 people and has less than one follower.
2. They repeat spam phrases like “diet,” “make money,” and “work from home.”
3. Tweets are repeated more than three times.
4. More than 90% of the account’s tweets are retweets.
5. More than 90% of tweets are links and the profile has a following: followers ratio of 7: 1 or more. This means the profile is following 7 users while only being followed by 1.
7. The account has never tweeted.
Do you think this data is accurate??