Justin Bieber on his Perfume: “THE KEY will unlock a personal side of me”

The Key Justin Bieber

Justin tells PEOPLE about his new fragrance THE KEY:

The KEY will unlock a personal side of me they’ve never seen before. Bringing us closer than ever.

I always want my fragrances to send an uplifting and positive message. It’s an amazing way to connect with my fans.

He said that the imagery of the bottle represents something important to him:

The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams.

THE KEY is more grown-up compared to Justin’s first two scents, Someday and Girlfriend. Housed in a modern white lacquer bottle featuring edgy gold hardware (and, of course, that key charm), the perfume is a fruity floral musk with notes of vanilla.

  • KattyB$

    ahhhhhhhhhhhh FIRST! SORRY I MADE YOU MAD O_O

    • michaela :)

      It is for girls! and Justin posted of twitter that it comes out the 15th.

  • Shawty

    Wonder how it smells.. Haha

  • BieberWiffee

    When does it come out?

    • Kirstin

      Is it for men or girls

      • Kaylani

        I know right. Is it for guys or girls.

  • Nicole

    when does it come out and what does it smell like

  • Believe foreverlove

    Is it for girls or men

  • Hannah

    It’s obviously for girls… but when does it come out?

  • oxBelieberxo

    Awesome… can’t wait til it comes out

  • nicki bieber

    aww i’m yearning 4 it & 2 know how it smells like. Luv u jb.

  • Desss

    I just hope it smells different cause someday ad girlfriend smell too much alike

  • ❤❤❤Bieber Girl❤❤❤

    I wander if it smells good it look intresting cause of Justin Bieber if Course!!!!

  • ❤❤❤Bieber Girl❤❤❤

    I want the Purfume

  • Amberlin

    Im getting that if I see them in stores and depend on how much it is im getting it.

  • Amberlin

    I want that so bad I wanna make myself smell fruity floral musk with notes of vanilla. Thank you Justin. Man so much products from JB.

    • Kaylani

      I bet it’s probably going to be sold out since his fans are going to buy it. I would buy it to.

      • Amberlin

        Honey it still would be in stores that sales perfumes and Im not sure but if like he comes out with a nother perfume then it would be sold out I guess.

  • Lorraine choat

    Went it come out

  • Fine Ass Beliebers

    Awesome… can’t wait til it comes out
    ..i love you justin bieber
    follow me on twitter https://twitter.com/Whatupguy96

  • Life

    It looks amazing

  • suny shine

    soooo amazingg <3

  • agrinabelieberforever

    Justin is the best example for us <3 i love him so much and i that i will buy this amazing perfume :)

  • bieber,s shawty forever

    omb justin that’s the amazing thing
    i want that perfuma
    plz justin i love u i love u i love u i love u justin sooooooooooooooooooooooo much

  • cristina lucia gonzalez garcìa

    Hola, soy Cris y vivo en Barranquilla – Colombia. Dime cómo o en dónde puedo conseguir tu perfume? Gracias.

  • AshleyBieber

    It is for girls!!!! When does it come out?

  • belieber4ever

    ohhhhhhhhhhh cute and adorble
    love u JB

  • michaela :)

    it is for women! Justin posted on twitter that it comes out the 15th! :)

  • bieber feverrrr

    does anyone know when it comes out in australia, or if its released in australia yet? i know its out at other places around the world but anything about australia????????

  • Bieber’s Girl