Justin Bieber and Scooter Braun Cover Story – The Hollywood Reporter

Justin Bieber Scooter Braun Hollywoodreporter

Justin Bieber on the cover of the November 29 issue of The Hollywood Reporter. Justin gave THR magazine lots of access for an article about his transition from tween idol to grown-up artist, and the way his manager Scooter Braun sees that going down.

7 Things We Learned from the Hollywood Reporter Cover Story, via Time.com

1. “Swag” is over: Though Justin can’t resist using the slang term (“It’s a lifestyle — like a suaveness or a swag, per se,” he tells reporter Shirley Halperin), he always declares the once-dominant term “played out.” (YouTube find of the day: Justin saying “swag” for 30 minutes straight.)

2. He gets daily scripture texts and weekly Will Smith calls: A pastor named Judah Smith sends him a personally chosen bit of biblical wisdom every day; Will Smith speaks to him on the phone every week about any problems Bieber is having.

3. That Anne Frank thing was not unprompted: Justin drew massive amounts of scorn for writing in the Anne Frank House’s guest book that Frank might have been a Belieber, during a visit to Amsterdam early this year. But, claims Scooter Braun, Justin didn’t just come up with that sentiment on his own. According to Scooter, the museum staff pointed out the pictures of movie stars admired by Frank and drew the first comparison between her fan-ish tendencies and modern-day Beliebers.

4. Tom Hanks and Eminem have offered to counsel Justin: When news of him in trouble comes out, celebrities come forward to offer advice. Tom Hanks was offered as a counselor by his wife Rita Wilson, and Eminem’s manager offered to have the rapper gives Justin advice.

5. Nobody has ever said “no” to Justin Bieber: At least according to a scene in the upcoming movie Believe, as reported by THR, he can’t think of a time something he wanted was denied.

6. Justin Bieber has donated a dollar of every concert tour ticket, from two tours, to charity: That adds up to $13 million. Not too shabby.

7. Justin is a teen-mag champ: He’s been on every single cover of Tiger Beat this year.


When Braun brought Bieber to Atlanta to record his first album, he says he took the responsibility of watching over a then-13-year-old very seriously. “I changed my lifestyle because I had to be a role model,” he says. “When Justin was younger, it was, ‘Keep him out of trouble, stop him from falling down, protect him as much as you can from anything that can hurt him.’ ” Today, Braun admits it’s a different dynamic. “When I try to do that now, he’s resentful, he pushes away and rebels,” says Braun. “What I’ve come to learn is: Be there, give the best advice you can, but he has to be allowed to make his own decisions — and his own mistakes.”

It was a lesson learned the hard way for Bieber and Braun as the two found themselves increasingly at odds with each other over the past year. “I saw the rebellion, I saw our relationship being hurt,” says Braun. “We were struggling in talking to each other because I wasn’t having conversations about anything good anymore. It was constantly calling to say, ‘No!’ ”

Bieber doesn’t disagree. “It’s like how a parent sees their kid,” he says. (Dad Jeremy Bieber remains in the picture, but less so than mom Mallette, who lives down the road from her son; Bieber has a roommate.) “Scooter was like the father figure in my life. But when I started to grow up, it was hard for him to have to listen to my input. I want to be me, to show everybody who I am as an individual. I don’t want to just be a puppet.”

At the same time, Braun has gotten heat for what many see as being an enabler. Says the industry insider, “When you’re constantly telling your teen artist what a genius they are and saying yes to everything they ask, it ultimately harms them.” Fittingly enough: One of the most off-the-cuff and real scenes in Believe involves director Chu asking Bieber if, now that he’s over 18, people have told him “no.” The teen pauses for a minute to think, then answers with a smile: “No,” as the room explodes in laughter. Read Full STORY

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