Justin Bieber’s BELIEVE opened on Christmas Day with $1.25 million in sales (playing in 1000 theaters), ranking 14th at the box office, according to the BOX Office Mojo. Compare to previous concert film, Never Say Never, made $12 million on its opening day and $30 million on its opening weekend (playing in 3100 theaters).
“Believe” made just $1.25 million in ticket sales its opening day in theaters, an average of a paltry $1,200 per theater. Expectations for “Believe” were fairly low, but this kind of weak Christmas Day performance was still unexpected. It wasn’t even among the top 10 movies in theaters on Christmas, finishing 14th in total box office.
It seems that Open Road Films, the studio releasing “Believe,” suspected they had a stinker on their hands because they only put the movie in 1000 theaters across the country. The mere fact that Open Road is the studio releasing the film could be interpreted as a sign of Hollywood’s declining faith in Bieber. Bieber’s first film, “Never Say Never,” which was released in 2011, was distributed by a major studio, Paramount. It made more than $12 million at the box office its opening day and was released in more than 3100 theaters across the nation. “Never Say Never” went on to make $73 million in total ticket sales (in the US). “Believe” will likely struggle to make more than $25 million when all is said and done.
Is Believe movie a flop? Do you think the Open Road Films should’ve released the BELIEVE movie in more theaters?
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