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Iggy Pop Anti-Torture Ad Campaign: “The future of Rock’n’ Roll is Justin Bieber”

The future of rock n roll is justin bieber iggypop

Amnesty International’s Belgian office has a new campaign that shows celebrities and dignitaries, including Karl Lagerfeld and the Dalai Lama, covered in bruises and scars to illustrate its new slogan: “Torture a man, and he will tell you anything.”

Notable among them is Stooges (rockband) frontman Iggy Pop (poster above), whose left eye is swollen shut alongside lacerations all over his face. And just what was it the proto-punk icon was tortured into saying? “The future of rock & roll is Justin Bieber,” according to The Guardian, who translated the sign from French “L’avenir du rock’n’roll, c’est Justin Bieber.”

Philippe Hensmans, director of Amnesty International’s French-Belgian section, told the Guardian.

Governments that use torture…claim these techniques give them precious information, but history has shown that tortured people are usually willing to say anything at all to make the pain stop.


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  • Hannah Cortez

    I dont get it

  • RB

    What the hell! Justin is not Rock-N-Roller!

  • Belieber

    ? first of all, that picture is disturbing and justin is not a rock-star. so why are they directing something like this towards him believing the possibility is true?. i don’t get it.

  • MEL

    He’s not a rockstar, that’s the point. It just means that people who are tortured will say anything the torturer wants to hear even if it’s not even relevent. I wouldn’t take it as an insult for the Biebs in that case.

  • ALEKSANDER

    Probably they made mistake named Justin Bieber star of rock&roll.

  • justin_usher2

    Any time someone wants to get the attention of the masses, they use Justin Bieber’s name. So they are using Justin to get peoples attention. Just the mention of his name gets people interested in what you are saying. They want to get people talking about this issue.

  • Birk

    What an idiotic thing to say.. Justin Bieber has never played rock music, I don’t even think he is a fan of rock and roll music either. I agree with justin_usher2 all the way……. People drop Justin’s name all the time in order to get publicity for themselves or their cause.. I hope Justin’s lawyers sends Amnesty International a cease and desist letter telling them not to use his name in their ads without his permission.

  • BellBieber

    He doesnt make rockin-roll music : /