
To celebrate Justin Bieber’s Believe Tour coming to Hamburg, adidas NEO Label hosted a very special pre-show party in NEO’s Hamburg store, with a very special guest.
NEO invited Beliebers from across Germany to come, turned up the music (with Justin’s tour #DJTayjames) and transformed the store into a venue fit for Justin Bieber himself!
Watch the video: Continue» …

Justin Bieber appearing in the NEO label’s interactive lookbook. Justin’s lookbook lets users click on the outfits in each video clip and purchase them right away… no annoying waiting necessary. His section is appropriately labeled #Swaggy, and showcases Justin’s dressed in a black crewneck, worn jeans, and navy 3-stripe sneakers. Can play his campaign here.
And oh.. Justin Bieber’s NEO campaign is now in stores too Continue» …

“ARE YOU A BELIEBER?” Win tickets to one of Justin’s shows — including the opportunity to meet him in person, simply enter the NEO code here.
Watch the video for details: Continue» …